It is easy to get stuck in Blahville from time to time. Every news report or article states job losses and the effects of the recession each day. Being a business owner allows you to create a profit from your passion and skills but unfortunately it takes money to make money and sometimes there is lack of available funds. Many clients I talk to face the challenge of lack of capital for their business. Sometimes this lack of capital will postpone some of the ideas you have to grow your business.
I am not perfect and have experienced the down part of entrepreneurship as well. During the times when your phones are not ringing as often can be disappointing and discouraging. But remember that true success comes from persistence. Those that continue to stand during these hard times come out ahead of the competition later. Below are a few things that I do to motivate myself and keep business going during the down times in my business. Remember take everything in stride and use the time to plan and prepare for the next upswing in business.
1. Attend Networking Events. Networking is a great to build relationships and gain more leads for your business. Positive entrepreneurship energy can help put you out of the “Recession Depression’ and into innovation for your business.
2. Read Entrepreneur Success Stories. I am always reading and watching success stories of entrepreneurs. Many times they are ever day people just like us that have made it big with their business ideas. You learn that although they are successful now, many times they have faced challenges much larger than yours.
3. Promote Your Brand through Speaking. Volunteer to speak at schools, colleges or organizations about your expertise. You will find that talking about your accomplishments and your business can help push you out of Blahville. It will also help promote your brand.
4. Review Your Products or Services. After you have been in business for a few years you need to review your products or services. Which products/services are selling the most? And why? Make the necessary adjustments to help revive your sales.
5. Finish the “When I Have Time” List. This is a great time to finish that workshop you have always wanted to complete. Is there a book you have wanted to write all these years? Use this time to complete all those tasks you put off.