Clients will not just fall from trees. Instead of complaining about how much money you do not have or that your phone isn’t ringing, come up with ways to generate income. There are many FREE and basic ideas to help grow your business that we often ignore. The bottom-line, Get Out and Get Working!
1. Host a Workshop.
Reserve space at your local library or coffee shop and offer a workshop on your area of expertise. Be creative and think outside the box. For example if you are an event planner, you could host a workshop on how to create a stunning buffet table or how to decorate for the holidays. This is an inexpensive way to generate leads and promote your brand. It does not have to be an elaborate PowerPoint presentation with all the bells and whistles. It needs to be fun, informative and interactive.
2. Just Ask.
Your current clients are your lifeline. Many entrepreneurs never tap into their client database. You can create a referral program offering discounts on your products or services. You could also send and email thanking them for their support and asking for at least one referral that may need your service. You could double your client base by just opening your mouth.
3. Attend Networking Events.
There are tons and tons of networking events being promoted online. Check out Eventbrite and Meetup groups that offer networking events in your area. Networking is not only to gain leads but it provides an opportunity to meet other business owners to add to your resources. Remember attending is not enough. You need to follow up with each person you meet with an email, phone call or personal card.
Identify other businesses that share your target audience and offer to cross promote their business. You could work together through referrals and grow your network. Do not be afraid to work with other businesses. Make sure you have a referral agreement in place and clear understanding of your objectives.
It doesn’t take a lot of money to come up with creative ideas to build your business. Take a minute to write down a few ideas of your own to start making money today!