Archive for the ‘Aspiring Entrepreneur’ Category

Global Entrepreneurship Week

Monday, November 14th, 2011

Photo courtesy of http://www.thelaunchpad.org

Global Entrepreneurship Week is the world’s largest celebration of entrepreneurship. We are go getters, innovators and game changers and deserve the honor of being a part of such a great celebration.

Organization and businesses from large to small have dedicated this week to provide networking events, seminars and competition to drive economic growth and support for business owners everywhere. Global Entrepreneurship Week was created by UK Prime Minister Gordon Brown and the CEO of Ewing Marion Kauffman Foundation, Carl Schramm in 2008 and has grown into an international movement engaging more than 7 million people*.

PinkBoss, Inc has joined the celebration by offering 20% off ALL of our services for this month. Happy Celebrating

*courtesy of http://www.unleashingideas.org/country/us

Celebrating National Entrepreneurship Month

Wednesday, November 9th, 2011
This month is a big month for entrepreneurs globally. All the hard work, long hours and tough economic times has taught us to be the best at what we do every day. Taking an idea and turning it into a business to help support your family and employ America is the greatest feeling of all. I am glad to be a small business owner and this month we celebrate your hard work.

On November 1, 2011 President Barack Obama declared November as “National Entrepreneurship Month”. Encouraging us to celebrate our successes and support one another. It has never been a greater time than now to join the movement of self employment. Technology has allowed us to turn our mom and pops into global empires that are growing by leaps and bounds every year. (visit website)

Take the time to support a small business during this month or mentor someone you know that is interested in starting their own business. Your advice and motivation can catapult their passion into a billion dollar idea.

Ways to Celebrate National Entrepreneurship Month

Participate in Global Entrepreneurship Week.

November 14-20, 2011 is Global Entrepreneurship Week. This week is full of wonderful events throughout the world. PinkBoss, Inc is participating by awarding and featuring 7 industry changing women located in the metro Atlanta area. We are honoring these ladies for all their hard work and dedication to help others.  Come up with creative ways for your organization to celebrate during this week as well. (Visit website)

Participate in Small Business Saturday

November 26, 2011 is the 2nd Annual Small Business Saturday sponsored by American Express. This day over 1.9 million people have pledged to shop and support a local small business in their area. This will help fuel the economy on the biggest shopping weekend of the year. The Small Business Saturday website is full of resources to help you promote discounts for customers to take advantage of for the entire day. You are also eligible for $100 in free Facebook Ads to help promote your business if you plan to participate. (Visit website)

Create a Tweetup or Networking Event.

Take the time to schedule a tweetup or email a few entrepreneurs to meet to discuss challenges and success stories to encourage one another. This can help build your network and offer additional support to other entrepreneurs around you.

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5 P’s of Success

Wednesday, October 26th, 2011
Guest post written by Tiffany Reddick

Like many procrastinator/perfectionists, I am a planner.  I usually operate on two extremes, planning everything within and inch of its life, so much so I usually end up missing the opportunity I was planning for. Or I act extremely impulsively, recklessly abandoning all logic and diving straight into action. As you can imagine both methods typically end in disaster.

Since deciding to become an entrepreneur, I recognized I needed to balance these extremes if I had a snowball’s chance of making my dreams come true. I started researching the best practices of successful people. Side note: While at the time I didn’t realize it, by studying success, talking to and learning from successful people, I was apparently drawing success to me. I started meeting more and more successful, knowledgeable people who were throwing all sorts of helpful advice my way. True, I did pay for some of this knowledge but my contribution was a small investment for the information these ladies, and a couple of gentlemen provided. This is based on the universal law of attraction: What you focus on grows.

But back to the topic at hand: as I read, researched, case studied, and discussed, a few common themes began to surface and then wave at me and then pretty much smack me upside the head until I wrote them down. I call them the Five P’s of Success. Like to hear it? Here it goes:

Pray:

I am not a super religious person; however as a regular member of “Bedside Baptist” I totally understand the importance of spirituality in creating a happy, healthy, and purposeful life (oooh another P perhaps?).  Whether it was God, Buddha, or simply “the Universe”, most of the experts I read and spoke to often referred to their spirituality as a key factor in their success. It can be easy to get caught up in the excitement and enthusiasm of a brilliant idea but be sure you incorporate some quiet time in to your schedule to consult your higher power.

Profess:

Make a vision board, write out your dream business or career description! Describe it out loud no matter how silly it may seem! If you don’t have anyone around that you think will support you, say out loud to yourself (and then go find some people, but that’s another blog for another day). Tell yourself out loud as often as you can that you deserve the best. Affirmations create tons of positive energy “Ask and ye shall receive”. More law of attraction stuff. Believe it or not it works!

Plan:

As brilliant or foolproof as you think your goal may be, if you don’t have a solid plan on how to execute it, you don’t have jack. Not only should you have a brief business or career plan that details how you will achieve your goals but also a plan on how to manage your life while you make these dreams come true and maintain your sanity. Honestly, I believe this is part of the reason why many women break through glass ceilings in record time only to realize that they are burnt out and/or have no one to share this beautiful life with. By having a proper plan, you can build in time for work and play, because really what is one without the other?

Proceed:

Quite honestly this can be the hardest part but we just have to start. Do something, anything that will get you one step closer to achieving that goal. All the planning in the world will not protect you from failure so get over that fear and do something (even if its just one thing) measurable on that plan you just created. Commit to just fifteen minutes a day at first as you get over the dread of starting it will be easier to dedicate more and more time.

Push:

Nobody said it was all rainbows, lollipops, and puppies in this life. But as is often repeated at Bedside Baptist, “tests” can become our “testimonies”. One of my case studies/mentors-in-my-head (i.e. people I can’t afford to consult with yet) Shanel Cooper-Sykes, says this “If you get everything you want in this life easily you have a bunch of things, but you have no knowledge. So what happens if you lose everything?  You will have no idea how to get it back. There is knowledge in the process.” Trust the process, if it is smooth sailing great, but when you hit the rough waters, do not give up. Keep pushing towards your goal, collect and apply the knowledge you learned as result. Even if you end up shipwrecked, the horribly wonderful thing about life is you can start over at the first “P” a smarter and more experienced sailor.

Post by Tiffany Reddick

Tiffany Reddick is a former mental health therapist transitioning into micro entrepreneurship to pursue her passion for helping young women recognize their inherent fabulousness. She believes in expensive shoes, cheap bath towels, and her ability to save the world and still make it to happy hour on time. Follow her @TiffanylReddick

FREE Ways To Generate Revenue

Wednesday, October 19th, 2011

Clients will not just fall from trees. Instead of complaining about how much money you do not have or that your phone isn’t ringing, come up with ways to generate income. There are many FREE and basic ideas to help grow your business that we often ignore. The bottom-line, Get Out and Get Working!

1. Host a Workshop.

Reserve space at your local library or coffee shop and offer a workshop on your area of expertise. Be creative and think outside the box. For example if you are an event planner, you could host a workshop on how to create a stunning buffet table or how to decorate for the holidays. This is an inexpensive way to generate leads and promote your brand. It does not have to be an elaborate PowerPoint presentation with all the bells and whistles. It needs to be fun, informative and interactive.

2. Just Ask.

Your current clients are your lifeline. Many entrepreneurs never tap into their client database. You can create a referral program offering discounts on your products or services. You could also send and email thanking them for their support and asking for at least one referral that may need your service. You could double your client base by just opening your mouth.

3. Attend Networking Events.

There are tons and tons of networking events being promoted online. Check out Eventbrite and Meetup groups that offer networking events in your area. Networking is not only to gain leads but it provides an opportunity to meet other business owners to add to your resources. Remember attending is not enough. You need to follow up with each person you meet with an email, phone call or personal card.

4. Cross-Promote.

Identify other businesses that share your target audience and offer to cross promote their business. You could work together through referrals and grow your network. Do not be afraid to work with other businesses. Make sure you have a referral agreement in place and clear understanding of your objectives.

It doesn’t take a lot of money to come up with creative ideas to build your business. Take a minute to write down a few ideas of your own to start making money today!

Useful Apps for Your Business

Wednesday, October 12th, 2011

Smartphone Apps

Apps, Apps and More Apps!

Gone are the days of carrying around your 17 inch laptop to every single meeting. The use of smartphones and tablets have allowed entrepreneurs the opportunity to operate their business from the palm of their hand. These new devices are redefining the mobility of business owners.

It is estimated that there are over 400,000 iPhone applications (apps) and over 300,000 Android apps available. These apps range from personal apps like weight management to business apps like inventory management. With a never ending amount of apps available for your business it is often hard to determine which one is a good fit for your business. I have created a list of a few apps that I have discovered to help you get started.

Bump

Features: Bump allows you to share information with someone by simply bumping your devices together. Cool, huh? I network all the time and it is great to “bump” my contact information without having to pass a business card.

Price: FREE (The price we all LOVE)

Available for: iPhone & AndroidC

Cozi

Features: Cozi is free online calendar that allows you to share your calendar, shopping list, to do list and more. This app is ideal for families to keep track of everything.

Price: FREE

Available for: iPhone, Android and Blackberry

Hours Tracker

Features: Hours Tracker is a popular time tracking app. No more time sheets to record projects, this app allows you clock in and clock out of projects tracking the time spent. You can apply an hourly rate that will help you invoice your clients accruately. (Great for graphic designers and consultants)

Price: FREE or $2.99 for the upgraded version

Available for: iPhone

Square

Features: Square is my BFF.  This app allows you to accept credit card payments from your smartphone or tablet.  The card reader is free and the money is deposited to your account the next day.

Price: FREE

Available for: iPhone & Android

CardMunch

Features: CardMunch is the best time saver. If you are like me you have a stack of business cards that you need to input into your CRM system.  This app allows you to capture a picture of the business card and input the contact in your phone. Once this is done you can link it with your LinkedIn account to build your network.

Price: FREE

Available for: iPhone (Android coming soon)

Recession Depression

Tuesday, September 13th, 2011

It is easy to get stuck in Blahville from time to time. Every news report or article states job losses and the effects of the recession each day. Being a business owner allows you to create a profit from your passion and skills but unfortunately it takes money to make money and sometimes there is lack of available funds. Many clients I talk to face the challenge of lack of capital for their business. Sometimes this lack of capital will postpone some of the ideas you have to grow your business.

I am not perfect and have experienced the down part of entrepreneurship as well. During the times when your phones are not ringing as often can be disappointing and discouraging. But remember that true success comes from persistence. Those that continue to stand during these hard times come out ahead of the competition later. Below are a few things that I do to motivate myself and keep business going during the down times in my business. Remember take everything in stride and use the time to plan and prepare for the next upswing in business.
1. Attend Networking Events. Networking is a great to build relationships and gain more leads for your business. Positive entrepreneurship energy can help put you out of the “Recession Depression’ and into innovation for your business.

2. Read Entrepreneur Success Stories. I am always reading and watching success stories of entrepreneurs. Many times they are ever day people just like us that have made it big with their business ideas. You learn that although they are successful now, many times they have faced challenges much larger than yours.

3. Promote Your Brand through Speaking. Volunteer to speak at schools, colleges or organizations about your expertise. You will find that talking about your accomplishments and your business can help push you out of Blahville. It will also help promote your brand.

4. Review Your Products or Services. After you have been in business for a few years you need to review your products or services. Which products/services are selling the most? And why? Make the necessary adjustments to help revive your sales.

5. Finish the “When I Have Time” List. This is a great time to finish that workshop you have always wanted to complete. Is there a book you have wanted to write all these years? Use this time to complete all those tasks you put off.

Crowd-Funding: Alternative Funding Options

Tuesday, July 26th, 2011

One of the common questions I hear from entrepreneurs is “How can I raise capital for my small business?” Of course, we all know the traditional forms of raising capital: SBA loans, Government Grants, Bank loans and Angel Investors. But realistically, how many of us are eligible to take advantage of these traditional forms of funding.

While investigating solutions for my clients and friends, I came across the concept of “crowd-funding”. Crowd-funding is a collective network of people that pool their money together in order to support other people or organizations. An old school way of crowd-funding is to ask your family and friends for seed money to invest in your business. Although this can be a great option for some, many of us do not have the right people in our network that can provide seed capital. Now thanks to the World Wide Web you are able to obtain funding from other people that believe in the same mission. There are many websites that can assist with funding your next project or funding for your small business. Below is a list of a few that I discovered.

1. ChipIn: this website allows you to use your social network to contribute to your next project or idea. They also offer a great widget that you can use to embed into your website or social networks.

2. Kickstarter: Claims to be the largest funding platform online. Kickstart offers crowd-funding to creative projects and ideas, the kick is the project must reach its funding goal before the deadline or the organizers does not receive the money for their project.

3. MicroVenture: Perfect for those creating new technology. They have found a creative way to merge peer-to –peer lending with venture capitalist. For only $100 you are able to submit your application and if approved they will feature you on their website for investors to review and potentially fund.

4. ProFounder:A crowdfunding platform for entrepreneurs to raise investment capital from their communities. You are able to choose how much revenue to share and how long you’ll share it. Your payments are not fixed and depend only upon your success. The best feature is each quarter throughout the investment term, ProFounder helps you calculate payments that each investor is due and manage the distribution of funds owed. Profounder charges up to a 5 percent fee of the total funding

5. NewJelly: Another crowd-funding platform that allows you to reward your fans. You are able to use social media integration to get the word out about your new project. You are also able to offer your supports a limited or unique reward as part of their investment.

Balancing it All

Tuesday, March 8th, 2011

Wife, mother, stepmother, entrepreneur, volunteer and the list goes on. As women we have roles and adding the role of entrepreneur takes a lot of energy and time away from the other roles in our life. I have often heard women talk about finding ways to balance it all. Honestly, I do not think there is a magic formula about balancing all the responsibilities we have or if there is a balance out there. Unfortunately, when you decide to become an entrepreneur your business spills over to every aspect of your life. Instead of focusing on managing everything separately I have tried to blend my roles to make sure I cover all my bases. I am not expert in this area and I know I have a lot to still learn but I have listed a few tips that I have used that have helped me along the way.

1.Put your to do list on an index card. I do not know about you but I have the longest to do list every day. It is so long that I get overwhelmed just looking at it. I attended a workshop given by Martha Carnahan, she stated that instead of creating a long list of things to do each day she put her list on an index card. Once the items were checked off then she would create a new list. I have tried this and it has helped me focus on my priorities each day.
2.Include your friends and family in your business. There are times when you need to send out direct mail or type leads. Include your family on some of the operational duties of the business. This will allow your family and friends to be a part of your business and take a few things off of you list of things to do.
3.Create a “scheduled” day off. I know, I know many of you know that entrepreneurship is 24/7 but there are times when you have to take a minute. A great mentor of mine said she closes her business to customers on a certain day of the week. On this day she catches up on administrative work and focuses on the projects that she has to work with for her clients. If closing your business for a day is not an option then try closing a few hours early.
4.Learn to say “NO”.One of the reasons my to do list is long is because I have a bad habit of being everything to everybody. Unfortunately, that leaves no time for your family and your business. I have learned to consciously realize that saying no helps me keep my priorities on track.

Working the Room

Tuesday, January 25th, 2011

It has taken you 6 months to finalize your business idea and you are ready for the world to know about your products or services. You continue to practice your infamous elevator pitch in the car on the way to the networking event over and over again. As soon as you step foot in the door you get nervous and your palms get sweaty.  Just when you are about to take off running down the hallway someone spots you and calls your name.

This is the scenario for many of us when we first start networking for our businesses. Unfortunately, entrepreneurship is not “a field of dreams”; if you create it they will not just come to utilize your business services. You have to network and make people aware of the products and services you offer. After meeting me once you would assume I was an expert in this area but even I have a hard time with walking up to complete strangers and start handing out my business cards. Because I do not have the option of sitting back while watching the money roll in, I have to make it a point to network every week. I had to create a networking plan for myself in order for each networking event to be rewarding. It is important to make strategic connections and follow up.  Below is the networking plan I created for myself. You can come up with your own plan or feel free to adopt my plan into your networking.

1. Research networking events and groups in your area

There are thousands and thousands of networking groups. It is important that you attend events that draw your target market. It makes no sense for you to attend if your target market is not going to be in attendance. There are great websites like http://www.meetup.com and http://www.eventbrite.com that offer networking events at a glance.

2. Set objectives and goals for each networking event

The objective of attending networking events is to network and connect with potential clients or obtain resources. Before you attend the next networking event decide on the objectives and goals for the event. For example, when I attend a networking event I make sure my objectives are clear. Today I will hand out 15 business cards and obtain 10. Another example: Today I plan to acquire 3 new clients. Whatever your objective make sure you have a clear understanding of why you are there.

3. Take good notes.

After shaking hands and passing out cards to 15-20 people in one night it is easy to forget detailed information about the person you just met. Take the time to write a few notes about the connection. You can utilize the back of their business card (I have found that people do not get offended) or take a small notebook to jot a few notes down.

4. Follow up, Follow up, Follow up

I know this sounds silly but how many times have you attended a networking event and felt great about all the connections you made. Then as soon as you get home you put the new set of business cards in the pile with other business cards you have collected from events. Follow up is key to achieving the objectives and goals you set in place.

Pink Slip Blues!

Tuesday, January 18th, 2011

It is a full time job looking for a job these days. You have to register on the job placement websites, then on the companies hiring website, then after you submit a resume, two days later you receive an email that you do not meet the qualifications for the position. Rejection after rejection, after a few weeks of being rejected for every job lead you have applied for it starts to weigh down on you. This is the life for many people today. The unemployment rate in Georgia is 10.1%, higher than the national unemployment rate of 9.8%. Many of our family members, friends and ourselves are downsized or laid off due to major cutbacks in corporate America.

While our careers dangling in the world of hope you always have the option of entrepreneurship. There are many ways to generate additional income for your families. It is time to stop putting of your dreams and get started today. If you feel like it might be time to make your dream of owning your on small business a reality, consider your skills and assets, develop a plan, and be willing to learn how to manage unfamiliar business aspects. Below are a few tips to get over the Pink Slip Blues today.

1. Do what you do best
Find a business venture that is in line with your passion. Entrepreneurship can be hard and you will need to keep the momentum during the tough times. It is so much easier to work at it every day if it is something that you love.
2. Find a mentor/support group
Many people are going through a career transition in their life. It is good to find someone that has either gone through or is going through the same situations. This will allow you the opportunity to support each other.
3. Create a Book of Gratitude
Often times when we are going through hard times in life it is important to remember the many blessings that we have. It is hard to remember all the great things in our life when so many obstacles seem to hold us down. Instead of writing in a journal, take the time to jot down the things you are grateful for each day. This book will serve as your book of gratitude to never forget the greatness in your life.